JLM Strategic Communications
A public relations agency creating compelling stories to increase visibility and awareness for health care, higher education, and nonprofits with a mission to make this world a better place.
Increase Your Connections, Visibility
& Credibility Through Strategic
& Effective Public Relations
Jennifer McGinley
Media Relations & Reputation Management Expert
Jennifer McGinley, Founder of JLM Strategic Communications, specializes in media relations, reputation management and community outreach. She helps individuals and organizations increase their connections, visibility and credibility through strategic and effective public relations programs.
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Media Relations & Reputation Management Expert
Jennifer McGinley, Founder of JLM Strategic Communications, specializes in media relations, reputation management and community outreach. She helps individuals and organizations increase their connections, visibility and credibility through strategic and effective public relations programs.
How Jennifer Can Help
Media Relations
Building relationships with media contacts is crucial for securing positive coverage and increasing visibility in both healthcare and higher education.
In healthcare, media relations can be used to promote medical breakthroughs, highlight patient success (grateful patient) stories (with the written consent), educate the public on health issues, and manage crises.
In higher education, media relations can highlight faculty research, student achievements, and institutional values, and enhancing reputation.
Best practices include maintaining a clear, consistent, concise institutional message.
Community Outreach
Strategic community outreach is vital for healthcare and higher education organizations to build strong relationships and trust with their target audiences.
For healthcare, community outreach can involve hosting health fairs, offering educational programs, and forming partnerships with local organizations, thereby fostering positive engagement with both current and prospective patients.
For higher education, outreach can illustrate a university's commitment to its local community through service initiatives and collaborations.
Effective community outreach initiatives should be aligned with the organization's goals, efficiently reach target audiences, and yield measurable results.
Reputation Management
Reputation management is critical for both healthcare providers and educational institutions to maintain trust and credibility, especially in today's digital landscape.
For healthcare, this involves monitoring online reviews, optimizing online profiles, and proactively engaging with patients to address feedback.
For higher education, reputation is influenced by factors like accreditation, leadership, quality of graduates, and research output.
Effective reputation management can mitigate potential crises, foster trust, and lead to better patient engagement or student recruitment.
Jennifer McGinley, Founder
As a Public Relations professional for over 30 years, I have built a reputation based on integrity, professionalism, attention to details and consistency. I listen to my clients before presenting a strategy and action plan on how I can best help them to achieve their goals.