Frequently Asked Questions

What is PR?

The proper definition according to the Public Relations Society of America is a strategic communications process that builds mutually beneficial relationships between organizations and their public.

Who needs PR?

Individuals and businesses who need to tell their story to build awareness and credibility.

How is it different from Advertising?

An organization must pay for advertising. Public relations is about building relationships with communities. Media Relations or “Earned Media” is NOT paid for.

What core services does JLM Strategic Communications offer?

Media relations, community outreach programs and reputation management.

How is JLM Strategic Communications different from other firms?

It’s about getting inside the client’s head to really listen and understand the story, their purpose and their “WHY.”

What is Jennifer’s expertise?

Jennifer has over 30 years of experience in public relations, media relations, community outreach, and crisis communications.

Does JLM Strategic Communications work with partners or sister agencies?

Not at this time.

What does JLM Strategic Communications cost? Are there terms to the agreement?

Since every client is different and has unique needs, this will be discussed during your discovery call. Hourly and retainers are available.

What industries has JLM Strategic Communications worked with?

Academic health centers, nonprofits as well as for profit organizations.

Does JLM Strategic Communications provide media coaching?

Yes. One-on-one or in a group setting. This can be done in person or virtually.

What PR trends are on the horizon and how will they benefit my business?

Video, long-form content, and using AI for research, editing, and idea generation as well. Podcasts are still popular.

What do I need to get started?

Vision, mission, purpose, and why.

Next Steps:

Set up a discovery call with Jennifer

MORE Info that may help:

Who is considered the “public?”

All communities or groups of individuals – charities, organizations and corporations that serve others

How does PR help establish a relationship with your own “public?”
PR builds awareness and credibility. The more people know you, the more your visibility grows.
How do existing relationships help with PR?
The more connections a person has, the better their chances are to increase awareness and amplify their message and brand. It’s about TRUST and those you want to help you succeed because they believe in you.

Interested In Working With JLM Strategic Communications?