• Introduction call (60 minutes) to identify brand/organization needs
• (2) 60 Minute Consulting calls
• Custom step-by-step PR strategy for your team to execute
• Training w/ resources explaining best practices for Public Relations
• Digital Media Kit Templates
• Media Outreach and Follow up Templates
• Email support (30 days)

*This package is a DIY PR package for you or your team to execute

• 2 calls/month – (30 minutes Zoom or regular call. In person if local to Baltimore) to discuss goals and strategies
  
• Public Relations Strategy: Who, What, Where, When and Why, events and goals for the next 6 months
• Digital Press Kit – Bio, Professionally designed one sheet/speaker sheet, company fact sheet. Client provides all content. 
• Community Outreach Strategy
• Increasing connections, awareness and reach through conversations/interactions about brand, individual, company nationally and internationally (when appropriate)
• Non-paid speaking engagements:  Research local/appropriate community organizations, national organizations, events. Can be decided in detail. 
• Media Relations Strategy
• Draft press release 
• HARO (Help a Reporter Out – curated media requests) – Opportunities that are a good fit for client will be pitched asap (Often three times daily/5 days a week) 
• Pitch 6 traditional, non-traditional and local/national outlets – newspaper, tv, radio, podcasts, blogs, website. FB/Instagram lives will be pitched when appropriate.
• Breaking news pitches when a good fit for client. 
• Reputation Management 
• Talking points for interviews
• Overall media strategy
• Media training tip sheet provided – Bonus

• Weekly call/virtual call – 30 minutes to discuss all goals and strategies
• Public Relations Strategy: Who, What, Where, When and Why, events and goals for the next 6 months
  • Digital Press Kit – Professionally written Bio, professionally designed one sheet/speaker sheet, expert topics list, press release, and media advisory (if an event occurs)
• Community Outreach Strategy
  • Increasing connections and reach through conversations/interactions about brand, individual, company nationally and internationally (when appropriate)
  • Speaking engagements: Research local/appropriate community organizations, national organizations, events. Can be discussed in detail.
• Media Relations Strategy
  • HARO (Help a Reporter Out – curated media requests) – Opportunities that are a good fit for client will be pitched asap (Often three times daily
  • 10 Pitches to
    • Traditional outlets – newspaper, tv, radio
    • Local outlets and those relevant to individual, brand, company. National outlets when relevant.
    • Non-Traditional and current trends – podcasts, blogs, websites, FB and Instagram Live
  • Social media postings and sharing from JLM Strategic Communications platforms for all media placements/interviews to amplify and increase awareness, visibility, and credibility
  • Handle proactive and reactive media calls and arrange all interviews
• Reputation Management Strategy
  • Media training and tip sheet – including accompaniment to interviews when appropriate/possible
  • Talking points for interviews
  • Crisis management if needed

• Weekly calls/virtual call – one-hour to discuss all goals and strategies for the week
• Monthly face to face meeting if/when possible
• Text messaging/phone call availability for immediate needs and media opportunities
• Public Relations Strategy:
  • Who, What, Where, When and Why, events and goals for the next 6 months
  • Digital Press Kit – Professionally written Bio, Professionally designed one sheet/speaker sheet, company fact sheet, stats in niche market, quotes. press release, and media advisory (if an event occurs)
• Community Outreach Strategy
  • Increasing connections and reach through conversations/interactions for specific market/niche about brand, individual, company nationally and internationally (when appropriate)
  • Non-Paid Speaking engagements: Research local/appropriate community organizations, national organizations, events. Can be discussed in detail.
• Media Relations Strategy
  • HARO (Help a Reporter Out – curated media requests) – Opportunities that are a good fit for client will be pitched asap (Often three times daily) 8 pitches a month to outlets which are agreed upon together.
  • Traditional outlets – newspaper, tv, radio –
    • Local outlets and those relevant to individual, brand, company. National outlets too.
  • Non-Traditional and current trends – podcasts, blogs, websites, FB and Instagram Live
  • Social media postings and sharing from JLM Strategic Communications platforms for all media placements/interviews to amplify and increase awareness, visibility, and credibility
  • Handle proactive and reactive media calls and arrange all interviews
• Reputation Management Strategy
  • Media training and tip sheet – including accompaniment to interviews when appropriate/possible
  • Talking points for interviews
  • Crisis management if needed

This package is for organizations that want all details covered so they can focus on doing what they do best.

• Weekly meeting or conference/virtual call to go over goals for the week
  • One hour maximum
  • Texting for emergencies and immediate media opportunities
• Public Relations Strategy: Who, What, Where, When, and Why and events and goals for next 6 months
  • Digital Press Kit – Professionally written bios/one-sheet, a fact sheet on the company
  • Expert topics list – Speaking topics as well
• Community Outreach Strategy Increasing connections and reach through conversations/interactions for specific market/niche about brand, individual, company nationally and internationally (when appropriate)
  • Speaking engagements: Research local/appropriate community organizations, national organizations, events. Can be decided in detail.
• Media Relations Strategy – Getting strategic press coverage for individuals and organization overall
  • Press Releases
  • Media Advisory when necessary
  • Media training
  • Messaging/Talking points before interviews
  • HARO (Help a Reporter Out – national reporter outlet for curated daily media opportunities)
  • Opportunities that are a good fit for the organization will be pitched/submitted daily/weekly
  • Traditional outlets – newspaper, tv, radio – local/national (when relevant)
  • Non-Traditional outlets/trends – podcast, blogs, websites, FB and Instagram Live, university publications when appropriate
  • Social media postings from JLM Strategic Communications platforms for all media placements/interviews to amplify and increase awareness, visibility, and credibility (When appropriate)
  • Handle proactive and reactive media calls and arrange all interviews
• Reputation Management Strategy
  • Crisis Communications/management – A Crisis Communications Plan is an extra cost

This package is for authors that want all details covered so they can focus on doing what they do best; sharing their message and increasing awareness of their book to increase sales. This package is equal to a part-time publicist at your side every step of the way.

• Weekly calls/virtual call – one-hour maximum to discuss all goals and strategies for the week
• Monthly face to face meeting if/when possible. More if needed.
• Text messaging and phone call availability for immediate needs and media opportunities
• Creative Public Relations Strategy: Who, What, Where, When and Why
  • Digital Press Kit- Professionally written bios/one-sheet, a fact sheet on book
    • Press Release about the book – This will be used for a variety of opportunities and can be customized as needed – will include quotes from author and biographical information as well.
      • This press release can be a stand-alone piece if media prints as is
      • Media advisory if author as an upcoming event
      • Professionally designed bio/one-Sheet – What topics can author talk about/can be an expert for, etc…
• Community Outreach Strategy
  • Increasing connections/reach by daily conversations/interactions about author locally, nationally and internationally (when appropriate)
  • Non-Paid speaking engagements/events (tailored to fit the needs of the book’s subject matter)
    • Example: Local libraries, schools, universities, community outreach centers, appropriate community organizations
      • book readings/signing opportunities
• Media Relations Strategy
  • HARO (Help a Reporter Out: Nationally curated reporter requests) – Opportunities that are a good fit for the author will be pitched asap (Often three times a day)
  • Traditional outlets – newspaper, tv, radio – local outlets for the author
    • National/international outlets and those relevant to the author, book, etc…
  • Current trends/Non-Traditional – podcasts, blogs, websites, FB pages/Live
  • Social media postings from JLM Strategic Communications platforms for all media placements/interviews to amplify and increase awareness of author/book
  • Arrange all media interviews
  • Proactive and reactive media calls related to the book and author
  • Accompaniment to interviews when appropriate/possible/requested – travel, etc. will be an additional cost.
• Reputation Management Strategy
  • Media training and tip sheet provided
  • Brand Messaging
  • Talking points for all communication opportunities/media interviews
  • Crisis management if needed

This includes a one-hour phone call/meeting/virtual meeting to get to know the client first. Then doing any necessary research, writing and crafting the bio, approval of two quotes and all content. This professionally written bio and designed one sheet can be used on your website, for media interviews and pitches as well as for speaking engagements. Headshot is needed, but is the responsibility of the client.

This price varies depending on the needs of the individual, outlets, subject matter, etc…

• Biography -This includes the copy/content for a one-page bio
  • A professionally designed “one-sheet”/speaker sheet is also included in this package
  • A professional headshot is the responsibility of the client.
  • Quotes from client on the WHO, WHAT, WHY of the business
• Fact sheet on business and offerings/services
• Statistics/research on the niche market of the individual’s organization
  • This will help position individual as an “expert” in their field
    • This will be discussed by both parties due to the time it takes to do research.
• Draft press release template – So it is ready for content to be inserted when the need arises. Publicity for an event or big speaking engagement.
• Media advisory template – So it is ready for content to be inserted when a need arises such as a visual event where TV and other media coverage is desired.
• Three talking points for an interview or HARO pitch (free media outreach service to garner attention for your business.)
• JLM Strategic Communications is responsible for all writing and gathering of materials. This package includes edits and revisions.
• Media list not included.