PR stands for Public Relations.

What is PR and WHY is it Valuable for YOU?

PR stands for Public Relations

According to the Public Relations Society of America (PRSA) it is, “a strategic communications process that builds mutually beneficial relationships between organizations and their public.”

The keyword here is relationships – building solid relationships with the public YOU or your organization want to serve, educate or communicate with.

Here are a few of the components of PR (according to the PRSA):

  • Brand Journalism/Content Creation
  • Corporate Communications
  • Crisis Communications
  • Events/ event planning
  • Executive Communications
  • Internal Communications – employees, trustees, shareholders
  • External communications – alumni, community and other constituents
  • Marketing Communications
  • Media Relations
  • Multimedia
  • Reputation Management
  • Social Media & Speechwriting
  • Supporting the Fundraising Department

Why is PR important?

In order to spread the word about you or your organization, you need to be SEEN and HEARD everywhere it is strategically appropriate.

You and your organization need to get a very clear vision, mission, purpose/why. You also need consistent messaging, wording and goals. I suggest answering: WHO, WHAT, WHERE WHEN, WHY.

PR establishes a relationship with your own “public.” Education, building and increasing awareness and credibility are just the beginning!

Jennifer McGinley is CEO of JLM Strategic Communications. She helps CEO’s, leaders, experts, and organizations increase connections, visibility, and credibility through strategic public relations programs. Jennifer is also a PR consultant. You can reach her at and