by Jennifer McGinley
PR stands for Public Relations. What is PR and WHY is it Valuable for YOU? PR stands for Public Relations According to the Public Relations Society of America (PRSA) it is, “a strategic communications process that builds mutually beneficial relationships between... 
by Jennifer McGinley
Are You Afraid to Commit? Are You Afraid of Being in the Spotlight? Are you afraid of being noticed? Has your business ever used Public Relations as a tool to grow your business? Why not? Are you afraid of committing to a Public Relations program? Don’t be afraid of... 
by Jennifer McGinley
Prepare, Prepare, Prepare WHY do you need to prepare for a media interview? We all know the saying…practice makes perfect. We also know the saying failing to prepare is preparing to fail. It’s true! You need to prepare for an interview! If you are NOT prepared you... 
by Jennifer McGinley
What is Media Relations? Media Relations is one part of the Public Relations puzzle. This is the work done to build relationships with media outlets so an organization or individual can share or communicate its mission and purpose with a targeted audience. Media... 
by Jennifer McGinley
I recently heard a great lecture about the idea of controlling or influencing individuals. It got me thinking. What is truly better? I’m sure when you get down to the nuts and bolts, it’s a very personal decision. “The key to successful leadership today is influence,... 